Dropping a home's price bit by bit is the worst-case scenario for home sellers, weakening their position in a buyer’s market.
To endure price cut after price cut until their houses become stigmatized and hungry buyers smell blood. A series of price cuts acts as a "code" that signals to buyers that the seller is extremely motivated, and that knowledge empowers buyers to make lower offers and "stick to their guns".
But how can you avoid this unpleasant situation in today's market? The answer is to put your home on the market at the right price, and, if it doesn't sell quickly, cut the price deep and fast, so you won't be caught in a downward spiral of price reductions.
Not surprisingly, few sellers want to hear that advice. They'd rather price their homes aggressively and hope buyers will take the bait. But testing the market simply isn't a good strategy in this market, sales at a slower pace and buyers on the hunt for good deals. Buyers today are "looking at every aspect in so much more detail and trying to find out how they can get a lower price."
The price high-and-hope strategy is so ill-advised that some brokers won't accept listings they think are way overpriced. Many agents shy away from sellers who aren't realistic or won't commit to an automatic price reduction if no showings or offers have taken place within a few weeks after the home has been put on the market.
"List your property to sell, do not go fishing.'" Pricing is especially crucial today’s market. Home prices have changed drastically from the past two years and may continue to do so, albeit perhaps more slowly.
Homeowners still cling to outdated beliefs about the value of their own home and some how feel that they are still in the boom of 2006, 2007 and the 1st part of 2008. Buyers, who are well-aware of that dynamic, will request a history of the property before they make an offer.
We attribute this gap to a combination of inattention and a fair bit of denial that causes people to believe their home is insulated from the woes of the market that affect others. If your home has been on the market for several weeks without any activity or offers, you should reassess your assumptions and rethink your pricing strategy.
Sellers and listing agents sometimes try to entice buyers with incentives such as a buyer's agent bonus, big-screen TV or brand-new car. But these extras seldom work. If you are serious about selling, you have to adjust the price to whatever it has to be to get the property sold.
No one wants to make these tough decisions, so sellers do it in increments to ease the pain. But eventually, you get to the same place by chasing the market. A series of smaller cuts, rather than one big one, can result in a slower sale and lower price.
A collective delusion may be cold comfort for home sellers who suffer the consequences of mispricing their home. Overpriced homes start out behind the market, which forces the seller to drastically cut the price or follow the market down through multiple price reductions.